Abandoned carts, product questions, post-purchase follow-up, review requests — most e-commerce owners know these matter. Almost none have them running automatically.
Every one of these is a fixable problem with the right system in place.
"What if 5–15% of abandoned carts came back automatically?"
"What if customer service questions answered themselves after hours?"
"What if product descriptions wrote themselves from your specs?"
"What if every buyer got a review ask and a loyalty offer — automatically?"
Systems that run in the background, turning existing traffic and customers into more revenue without more ad spend.
A 3-email sequence triggered automatically when someone leaves without buying. First email: friendly reminder. Second: social proof. Third: small incentive. Recovers 5–15% of lost carts.
Tools: Klaviyo · Mailchimp · Shopify integrationHandles returns, tracking questions, sizing FAQs, and common complaints without a human in the loop — 24/7. Escalates anything unusual to you.
Tools: Gorgias · Tidio · Claude-powered support botFeed it your specs, get copy back in your brand voice. Scale your catalog without scaling your copywriting hours.
Tools: Claude brand skill · your product catalog · Shopify bulk editorAutomated sequence after delivery: review ask, then a loyalty offer or referral incentive. Turns one-time buyers into repeat customers.
Tools: Klaviyo · Postscript (SMS) · ZapierText-based follow-up for customers who browsed but didn't convert. 98% open rate on SMS vs. 20% on email — this is where your warmest leads live.
Tools: Postscript · Attentive · KlaviyoA daily Google Shopping monitor for Harney & Sons — scans branded keywords, verifies every listing against their catalog, and delivers green lights or red flags to Slack before the team's first coffee — or in this case, tea. Search terms updated by replying in a thread.